I am a lover of accessories, especially bold and beautiful bags. It may be an obsession. Living in Singapore I have discovered a homegrown brand who can fuel my bag habit – House of Sheens. The charming Shireena who does everything from design to sourcing to marketing and event planning runs this vibrant label. She is the modern day superwoman!
The HOS signature style is all about combining prints and bold colours to create elegant pieces, which add character to any outfit. Shireena draws inspiration from living in Asia and the exotic sights and sounds from her travels around the region. What really interested me was when I found out that whilst designing Shireena keeps in mind an image of a strong, independent woman and creates designs which aim to empower women and give them confidence and style.
Being a personal fan of HOS I was delighted when Shireena invited me to shoot some of my favourites from her current collections. So my talented photographer Sam Simeonova and I headed to the rustically quaint Tiong Bahru, which provided the perfect Singaporean backdrop to this homegrown brand.
I choose four pieces from three Sheens Collections and all of them provided that pop to an otherwise ordinary outfit. I love it when you have an accessory you plan an outfit around and you feel genuine excitement to wear and show off around town. This is how I felt with these HOS pieces and when Shireena asked me which was my favourite – it was an impossible choice!
What I love about House of Sheens is their love for collaboration; whether that be through their work at the Fashion and Design school at MDIS where Shireena nurtures talented young designers or through Shireena’s encouragement of her own children’s design skills and using their influence on future designs. These collaborations not only produce great synergy but they also produce unique and fresh designs you will not find anywhere else.
There are two new collections being released in October 2016. The Younique Collection is a line of calf leather bags where a % of the proceeds will go to the Singapore Committee for UN Women. The Larian Collection is a collection designed by Shireena’s two children for children and a % of the proceeds will go to the Malala fund.
You can visit Shireena and her team at 115 Amoy Street where you can experience their collections or shop online at www.houseofsheens.com